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Raymond James appointed the former head of wealth planning and personal trust at Fidelity Investments senior vice president of private wealth management, the company said.

Kevin ruth also previously oversaw the creation of private heritage programs at Merrill Lynch and UBS during his career of more than 25 years, according to Raymond James. He joins the firm at its headquarters in St. Petersburg, Florida.

This experience was a big draw, according to the president of the Private Client Group Scott curtis.

“Kevin’s combination of significant expertise and a service-oriented approach will be a great addition to Raymond James,” Curtis said in a statement. “Under his leadership, we will continue to enhance our private wealth management capabilities to meet the changing needs and expectations of the more sophisticated client relationships of advisors.

The new senior vice president will lead initiatives designed to improve the delivery of private wealth management solutions to advisors and high net worth clients, the company said. This includes estate planning, charitable giving, generational wealth management, personalized investment management, and risk mitigation strategies.

Ruth will report to the Chief Operating Officer of the Private Wealth Group Kim jenson, says Raymond James. Ruth will lead initiatives to develop and improve the delivery of private wealth management solutions available to Raymond James advisors and their high net worth clients.

Apart from Raymond James, Ruth served in the The American army and is the current president of Certified Financial Planner Advice‘s Standards Resources Commission. He also previously developed an app called Give-Get, which provides financial education to high school students in underserved communities, according to the company.

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