Financial analyst Patty Juarez explains the importance of financial education in the Latino community

Photo courtesy of BELatina.

Most kids want to be an astronaut or a doctor when they grow up. For Patty Juarez, the dream was to be a banker. After earning a degree in finance and accounting, Juarez went straight to her dream world.

“It was a wonderful trip,” she told BELatina in an exclusive interview. “Through it all, I have been able to help many business owners […] and my Latino community.

Juarez is currently Head of Diverse Segments, creating, developing and executing our Diverse Segments strategy for commercial banking.

Juarez received his BBA in business with a major in accounting from the University of California at Berkeley and his MBA from St. Mary’s College of California at Moraga. She then joined Wells Fargo in 1995 as a financial analyst and completed the bank’s credit management training program in 1998.

Juarez joined the Santa Clara office, where she focused on technology clients, was promoted to loan officer and served in that role until she became regional vice president of the Orange County office. North in 2010.

All of his years of experience have given Juarez a first-hand understanding of the financial system and how the lack of financial education is one of them. first hurdles to growth and harnessing the true potential of the Latin American community.

In her experience as a speaker, Juarez realized how early generations, raised in predominantly “cash” households, lacked basic knowledge of credit and budgeting, to name a few- one.

“I understood: it is a real need. People really need to understand their credit dynamics because it’s so important that it forms the basis of your credit history,” Juarez explained. “If you do it right, you will be eligible for [financial products].”

In light of this need, Wells Fargo and Operation HOPE, Inc., a national nonprofit organization dedicated to financially empowering underserved communities, have joined forces to accelerate financial inclusion and access to education.

The new HOPE Inside centers will be staffed with Operation HOPE Financial Coaches to help community members achieve their financial goals through free financial education workshops and one-on-one counseling.

The first HOPE Inside centers will launch in the Atlanta, Houston and Oakland markets in April. By the end of 2022, HOPE Inside centers will expand to Los Angeles, Minneapolis, New York, Newark, NJ, Camden, NJ, Phoenix and Gallup, NM

“At Wells Fargo, we recognize that millions of people don’t have bank accounts, which puts them at an immediate disadvantage,” Juarez explained. “Our goal is to help reduce the number of unbanked households, which unfortunately are found in three communities: our Latin American community, our Native American community, and our African American community.”

Juarez explained how HOPE Centers will offer in-person and online seminars to educate and empower our communities.

“Over time, I think we will redesign our branches to be centers of financial health where people can come and get the advice they need,” she concluded.

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