Azur Associates’ M&A and Business Advisory Growth Continues, Adding Financial Professional Tracy Baron Garcia


NAPA, CA, July 7, 2021 – – Pat DeLong, founder of Napa Valley-based fine beverage consultancy Azur Associates, announced the addition of Tracy Baron Garcia to the team as Vice President, Finance and Strategy.

“Since we started our consulting business just two years ago, we have seen a huge demand for our services. Azure’s large-scale advisory solution is unmatched in the refined beverages industry, offering strategic advice, mergers and acquisitions, route-to-market planning, data insights and more, ”said DeLong said. “With our desire to continually improve our services and help more businesses achieve their goals, it was time to bring in another experienced team member. “

Tracy has over 20 years of experience in finance, most recently working for Far Niente after her tenure in Ste. Michelle Wine Estates. Prior to entering the wine industry, she served as an advisor to high net worth individuals and Fortune 500 clients at Northern Trust Corporation, a leading financial services provider in Chicago. DeLong notes, “Tracy’s passion for helping clients, along with her obvious financial expertise, adds a lot to the group and to our capabilities.

In addition to founder Pat DeLong, seven other members now include Azur Associates, each with their own area of ​​high-level operational experience – Ed LeMay (wholesale path to market), Dale Stratton (data and strategic ideas), Lisa Goff (DTC and brand marketing), Matt Parish (production), Dori Havner (financial planning), Danny Brager (consumers and categories) and Tracy Baron Garcia (finance and strategy).

To learn more about the Azur Associates team and services, visit or send an email [email protected].

About Azur Associés

Azur Associates is the leading full-service fine beverage consultancy, partnering with clients to meet their needs and achieve their vision through financial and strategic planning, mergers and acquisitions, business intelligence and business planning. marketing. With extensive operational experience behind its team of associates, as well as its C-level advisors, Azur Associates brings a broad base of advice and real-world success to their clients.


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